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BevAssets is a beverage industry consulting brand, owned and operated by Alicia Vargo and Sam Anderson.
FAQ
BevAssets is the brainchild of Alicia Vargo and Sam Anderson.
Alicia Vargo's passion for the industry is rooted in her family's legacy in the wholesale sector. Alicia has significantly contributed to the industry by creating innovative solutions such as the National Accounts Division for Beverage Distributors Corporation and a direct-to-consumer Vintage Wine Club.
Sam Anderson's background includes high-level management for brands like Gallo, Diageo, Brown-Forman, Coca-Cola, Kellogg’s, and Breakthru Beverage Group. He specializes in making the complex not just manageable—but actionable.
At BevAssets, we bring decades of combined experience across all tiers of the beverage industry, including distribution, suppliers, military, exporting to most countries, brokers, and retail. Our expertise and strategic network provide brands the leadership, sales force, and industry connections needed to succeed.
Currently, we offer consulting services for the following:
We also have the ever-innovative The Feet on the Street Program. More information coming soon.
