Interviews, Musings on Current Events, and Alcohol Beverage Industry Advice Straight From the Experts
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Thinking Outside the Case
Drink Up is a weekly podcast hosted by Samuel Anderson and Adam Smith, two longtime food-and-beverage pros with a passion for the people behind the pour. Each episode brings unfiltered conversations with founders, entrepreneurs, chefs, distillers, and creators who are shaking up culture and business.
Born out of late-night talks and countless industry happy hours, the show dives into the hustle, the heart, and the humor of building brands and chasing dreams.
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Welcome to the world of beverage brand building, where every sip tells a story and every label speaks volumes. In a world full of options, building a successful beverage brand is no easy feat. It takes creativity, passion, and a deep understanding of the ever-evolving tastes and preferences of consumers. From craft breweries to artisanal coffee roasters, from soda startups to energy drink disruptors, the beverage industry is a playground for those who dare to dream big and take risks. So grab your favorite beverage, sit back, and let’s explore the art and science of beverage brand building.
In this engaging conversation, Mike Levinson, founder of FS Octopus, shares insights into the food service and beverage industry, emphasizing the importance of understanding target markets, building brand awareness, and setting realistic expectations for success. He discusses the challenges brands face in retail and food service, the role of social media and e-commerce, and the need for emotional connections with customers. The discussion highlights the significance of feedback and the necessity for brands to have a clear roadmap for growth.Contact Mike Levinson at Mike@fsoctopus.com
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Notable Appearances
Beverage Industry Outlook​
Navigating the Beverage Industry with Samuel Anderson
In this conversation, Samuel Anderson shares his extensive experience in the beverage industry. He highlights the rise of non-alcoholic options and the growing hemp beverage market, while also addressing consumer trends across generations. Samuel provides valuable advice for new brands, emphasizing the importance of funding, strategy, and leveraging technology for marketing.
Beverage Outlook
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