BevAssets Opens Doors
“Working with BevAssets has made a real difference for Estate 98.
Sam and Alicia joined us shortly after our launch and have been helping us develop our commercial strategy and build our go to market plan ever since. They know this industry inside and out, they open doors we couldn’t have opened on our own, and they genuinely care about seeing small brands succeed.
More than advisors, they’ve become trusted partners we can call on for honest advice at any moment. We’re grateful to have them in our corner.”
Our Approach
BevAssets partnered with the company to design a future-ready salesforce, implementing a new reporting structure and an optimized balance of generalists and specialists. The goal was to maximize synergies while minimizing customer impact. This collaborative effort involved several key steps:
Identify the Current State
Identify the current state of the salesforce at each company, including headcount, organization structure, products sold, territories and customers covered, and compensation design.
Design the Future-State Salesforce
Design the future-state salesforce and analytically pressure-test the resulting changes to the customers, territories, and products covered to ensure a smooth transition.
Manage an Implementation Program
Launch and manage an implementation program in the first year to deliver synergies on an ambitious timeline. This includes migrating to a new organizational structure and a new set of roles and responsibilities, communicating clearly to key stakeholders and identifying quick wins.
The Results
Customer orders remained steady during the sales transition, and financial performance in the impacted business units exceeded internal forecasts.
Sales representatives were shifted toward the future-state, guided by the new organization structure, territories, product coverage, and compensation design in both North America and Europe.
The combined company was also on track toward full integration of sales enablement tools, including revised training programs, rationalized sales IT systems and updated sales dashboards and performance metrics.
Identified net synergies for the third year expected to exceed expectations at 1.5 times the initial target.
Become One of Our Success Stories
We’re standing by to tackle your beverage industry barriers.
BevAssets played a big role in our early growth at Remix. Sam and Alicia are hardworking, well-connected, and always willing to go to bat for their brands. They connected us with key distributors, championed our product, and brought genuine care to every conversation.
We’re grateful for their partnership and lucky to have such good people in our corner.
