RTD Lemonade Revs Up
Professional, fun to work with and transparent! Alicia and Sam make the best team and their support for “Start-up” Beverage companies is unmatched!
Ours is a 30 Proof Lemonade (RTD) called High Octane Lemonade. They heard about our story and immediately believed in the brand and who we are! Due to their knowledge, we have grown 50% more than we could have on our own in just a few short months!
Everyone needs BevAssets on their side.
Our Approach
BevAssets partnered with the company to design a future-ready salesforce, implementing a new reporting structure and an optimized balance of generalists and specialists. The goal was to maximize synergies while minimizing customer impact. This collaborative effort involved several key steps:
Identify the Current State
Identify the current state of the salesforce at each company, including headcount, organization structure, products sold, territories and customers covered, and compensation design.
Design the Future-State Salesforce
Design the future-state salesforce and analytically pressure-test the resulting changes to the customers, territories, and products covered to ensure a smooth transition.
Manage an Implementation Program
Launch and manage an implementation program in the first year to deliver synergies on an ambitious timeline. This includes migrating to a new organizational structure and a new set of roles and responsibilities, communicating clearly to key stakeholders and identifying quick wins.
The Results
Customer orders remained steady during the sales transition, and financial performance in the impacted business units exceeded internal forecasts.
Sales representatives were shifted toward the future-state, guided by the new organization structure, territories, product coverage, and compensation design in both North America and Europe.
The combined company was also on track toward full integration of sales enablement tools, including revised training programs, rationalized sales IT systems and updated sales dashboards and performance metrics.
Identified net synergies for the third year expected to exceed expectations at 1.5 times the initial target.
The Sky's the Limit.
We’re standing by to tackle your beverage industry barriers.
In our first three months together, we achieved progress that had been difficult to accomplish over several years. BevAssets helped us consolidate significant sales, begin the commercial introduction of Tequila Solarum in two states, establish relationships with distributors and strategic partners, and create a much stronger structure for our growth in the United States.
