Expertise
Alicia Vargo is a passionate leader in the Beverage Industry with over 35 years of experience, specializing in brand development and direct-to-consumer strategies. As the Managing Partner of BevAssets, LLC, she leverages her extensive background in wholesale, distribution, and importation, rooted in her family’s legacy in the wholesale sector. Alicia has significantly contributed to the industry by creating innovative solutions such as the National Accounts Division for Beverage Distributors Corporation and a direct-to-consumer Vintage Wine Club.
Her dedication to the industry is highlighted by her role as a board member for the Department of Agriculture, where she supports Colorado wineries and distilleries. She has received numerous accolades for her professional achievements and philanthropic efforts, including being named “Colorado Outstanding Business Woman of the Year” and recognized among the “Top Women-owned Businesses” by CO Biz Magazine.
Alicia’s commitment extends beyond business; she actively engages in philanthropy by assisting breast cancer survivors and supporting homeless and hospice organizations. Notably, she was the first woman to achieve a Senior Vice President level in the western U.S. beverage sector and holds a record for the fastest promotions in Gallo history.
In summary, Alicia Vargo’s passion lies in transforming brands and lives through meaningful connections in the beverage industry, driven by her extensive experience and commitment to both business growth and community support.
